Lawyer marketing blog – how do I drive traffic to it?

4 Responses for "Lawyer marketing blog – how do I drive traffic to it?"

1. imisidro October 30th, 2009 at 4:56 pm

   1. Create great content – everything starts with great content.

   2. Update the content regularly – make your visitors come back again and again to your blog by providing daily updates (even multiple posts per day!)

   3. Submit your blog to blog directories – use

   Genecast http://www.genecast.com/news/create.jsp
   Technorati http://www.technorati.com/ping.html
   DAYPOP http://www.daypop.com/info/submit.htm
   Feedster http://www.feedster.com/add.php
   Bloglines http://www.bloglines.com/register/
   Blogdex http://blogdex.net/add.asp
   TOPIX.NET http://www.topix.net/topix/faq?feedback=1
   popdex http://www.popdex.com/addsite.php
   Blogcritics.org http://blogcritics.org/archives/2003/10/06/134209.php
   Blogstreet http://www.blogstreet.com/bin/addrss.cgi
   blogwise http://www.blogwise.com/submit
   boingboing http://boingboing.net/suggest.html
   2rss http://www.2rss.com/
   WeBlogALot http://www.weblogalot.com/Ping/
   Globe of Blogs http://www.globeofblogs.com/register.php
   Blog Universe http://bloguniverse.com/
   The Truth Laid Bear http://www.truthlaidbear.com/addtoscan.php
   Memigo http://www.memigo.com/users/join
   BlogHop http://www.bloghop.com/account/index.htm
   Blogarama http://www.blogarama.com/index.php?show=add
   Contents Matter http://www.bloghq.com/create.php

   4. Network with other bloggers – comment on their blogs, read and link to other blogs and request them to link back to you

   5. Email other bloggers – pitch your post to other bloggers and hope that they will link or mention your blog

   6. Use techniques to showcase your blog – examples include meme games such as the Daily Meme http://thedailymeme.com/ or carnivals (visit the Blog Carnival http://blogcarnival.com/bc/ for various blog topics)
   References :
   Resources for Marketing Blogs http://www.powerhomebiz.com/onlinemarketing/blogs.htm

2. scott.braden October 30th, 2009 at 5:20 pm

   Wow Isabel, that’s a great answer – some good resources there.

   Don, I checked your blog and the one thing that jumps out at me, there’s no call to action to contact you. And even if I spontaneously decided to contact you for legal marketing help, I couldn’t find an obvious way to do that!

   Why not change your "about me" section to read something like this:

   About Me
   Name: Donald Imm
   Location: Baltimore, Maryland, US

   Specialist in (practice development / revenue growth / lead generation etc) for (small firms / large firms / specialty firms / etc). For a free case study, "How a 4-lawyer firm increased billings from $1,270,000 to $4,344,000 in 12 months, call 800-333-3333 and leave your information on the message"

   Of course, you’ll need to work out the specifics, but you get the idea.

   Good luck,
   Scott
   References :

3. Jason m October 30th, 2009 at 6:03 pm

   I think you are heading in the right direction because you have some pretty good content on the blog. My recommendation would to be keep blogging and the traffic will come. I would also think that attorneys will continue to hit your blog because of the content. Good luck with the blog….
   References :

4. SEMblogger October 30th, 2009 at 6:19 pm

   Check out http://www.onlywire.com/ for starters.

   Do some keyword research to see what legal terms are searched for the most, and which are relevant to what you write about. Then write articles about what people want to read about.

   That’s a really short list, but you can also pay to get people to your site with Yahoo! Search Marketing or Google AdWords or Enhance or Miva or Search123…if you want to go that route.

   Hope that helps.
   References :