Comments on: Lawyer marketing blog – how do I drive traffic to it?

By: SEMblogger

SEMblogger — Sat, 31 Oct 2009 01:19:59 +0000

Check out http://www.onlywire.com/ for starters.

Do some keyword research to see what legal terms are searched for the most, and which are relevant to what you write about. Then write articles about what people want to read about.

That’s a really short list, but you can also pay to get people to your site with Yahoo! Search Marketing or Google AdWords or Enhance or Miva or Search123…if you want to go that route.

Hope that helps.
References :

By: Jason m

Jason m — Sat, 31 Oct 2009 01:03:59 +0000

I think you are heading in the right direction because you have some pretty good content on the blog. My recommendation would to be keep blogging and the traffic will come. I would also think that attorneys will continue to hit your blog because of the content. Good luck with the blog....
References :

By: scott.braden

scott.braden — Sat, 31 Oct 2009 00:20:59 +0000

Wow Isabel, that’s a great answer – some good resources there.

Don, I checked your blog and the one thing that jumps out at me, there’s no call to action to contact you. And even if I spontaneously decided to contact you for legal marketing help, I couldn’t find an obvious way to do that!

Why not change your "about me" section to read something like this:

About Me
Name: Donald Imm
Location: Baltimore, Maryland, US

Specialist in (practice development / revenue growth / lead generation etc) for (small firms / large firms / specialty firms / etc). For a free case study, "How a 4-lawyer firm increased billings from $1,270,000 to $4,344,000 in 12 months, call 800-333-3333 and leave your information on the message"

Of course, you’ll need to work out the specifics, but you get the idea.

Good luck,
Scott
References :

By: imisidro

imisidro — Fri, 30 Oct 2009 23:56:59 +0000

1. Create great content – everything starts with great content.

2. Update the content regularly – make your visitors come back again and again to your blog by providing daily updates (even multiple posts per day!)

3. Submit your blog to blog directories – use

Genecast http://www.genecast.com/news/create.jsp
Technorati http://www.technorati.com/ping.html
DAYPOP http://www.daypop.com/info/submit.htm
Feedster http://www.feedster.com/add.php
Bloglines http://www.bloglines.com/register/
Blogdex http://blogdex.net/add.asp
TOPIX.NET http://www.topix.net/topix/faq?feedback=1
popdex http://www.popdex.com/addsite.php
Blogcritics.org http://blogcritics.org/archives/2003/10/06/134209.php
Blogstreet http://www.blogstreet.com/bin/addrss.cgi
blogwise http://www.blogwise.com/submit
boingboing http://boingboing.net/suggest.html
2rss http://www.2rss.com/
WeBlogALot http://www.weblogalot.com/Ping/
Globe of Blogs http://www.globeofblogs.com/register.php
Blog Universe http://bloguniverse.com/
The Truth Laid Bear http://www.truthlaidbear.com/addtoscan.php
Memigo http://www.memigo.com/users/join
BlogHop http://www.bloghop.com/account/index.htm
Blogarama http://www.blogarama.com/index.php?show=add
Contents Matter http://www.bloghq.com/create.php

4. Network with other bloggers – comment on their blogs, read and link to other blogs and request them to link back to you

5. Email other bloggers – pitch your post to other bloggers and hope that they will link or mention your blog

6. Use techniques to showcase your blog – examples include meme games such as the Daily Meme http://thedailymeme.com/ or carnivals (visit the Blog Carnival http://blogcarnival.com/bc/ for various blog topics)
References :
Resources for Marketing Blogs http://www.powerhomebiz.com/onlinemarketing/blogs.htm