I’m not saying my information is 100% accurate, but I can help you figure this out based on my own assumptions.
Mc Donald’s target market is every segment of the demography!
The segments of the demography are; family life-cycles,gender, age,Nationality, Income,Generation,Race etc.
Like u stated, Marketing Mix are the 4p’s:
Product, Price,Place,Promotion
1.Mc Donald Product :value-priced , fast-serviced meal
2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price)
3. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas (eg; retail areas,airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc..
4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu eg; Happy Meal toys,Big Mac Hockey Contest,card games etc..
And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style.
Go out and look…They have it down solid….They’re not the leader because they don’t know what they are doing
References :
I’m not saying my information is 100% accurate, but I can help you figure this out based on my own assumptions.
Mc Donald’s target market is every segment of the demography!
The segments of the demography are; family life-cycles,gender, age,Nationality, Income,Generation,Race etc.
Like u stated, Marketing Mix are the 4p’s:
Product, Price,Place,Promotion
1.Mc Donald Product :value-priced , fast-serviced meal
2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price)
3. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas (eg; retail areas,airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc..
4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu eg; Happy Meal toys,Big Mac Hockey Contest,card games etc..
And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style.
References :
http://en.wikipedia.org/wiki/McDonald's_TV_campaigns_and_slogans
http://www.answers.com/topic/mcdonald-s
http://www.mcdonalds.com/corp/about/mcd_faq/marketing_and_advertising.html