What is Mcdonalds target market;Marketing Mix Strategies: Pricing,Product,Distrubution,Promotion?
- Filed under: Product Promotion
- Date: Oct 28,2009
I’m not saying my information is 100% accurate, but I can help you figure this out based on my own assumptions.
Mc Donald’s target market is every segment of the demography!
The segments of the demography are; family life-cycles,gender, age,Nationality, Income,Generation,Race etc.
Like u stated, Marketing Mix are the 4p’s:
Product, Price,Place,Promotion
1.Mc Donald Product :value-priced , fast-serviced meal
2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price)
3. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas (eg; retail areas,airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc..
4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu eg; Happy Meal toys,Big Mac Hockey Contest,card games etc..
And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style.
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2 Responses for "What is Mcdonalds target market;Marketing Mix Strategies: Pricing,Product,Distrubution,Promotion?"
Go out and look…They have it down solid….They’re not the leader because they don’t know what they are doing
References :
I’m not saying my information is 100% accurate, but I can help you figure this out based on my own assumptions.
Mc Donald’s target market is every segment of the demography!
The segments of the demography are; family life-cycles,gender, age,Nationality, Income,Generation,Race etc.
Like u stated, Marketing Mix are the 4p’s:
Product, Price,Place,Promotion
1.Mc Donald Product :value-priced , fast-serviced meal
2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price)
3. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas (eg; retail areas,airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc..
4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu eg; Happy Meal toys,Big Mac Hockey Contest,card games etc..
And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style.
References :
http://en.wikipedia.org/wiki/McDonald’s_TV_campaigns_and_slogans
http://www.answers.com/topic/mcdonald-s
http://www.mcdonalds.com/corp/about/mcd_faq/marketing_and_advertising.html