Comments on: What is Mcdonalds target market;Marketing Mix Strategies: Pricing,Product,Distrubution,Promotion? http://wildcashflow.com/2009/10/what-is-mcdonalds-target-marketmarketing-mix-strategies-pricingproductdistrubutionpromotion/ Money Making Secrets Online Thu, 12 Jan 2012 20:05:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Miss sez81 http://wildcashflow.com/2009/10/what-is-mcdonalds-target-marketmarketing-mix-strategies-pricingproductdistrubutionpromotion/comment-page-1/#comment-12393 Miss sez81 Wed, 28 Oct 2009 15:45:59 +0000 http://wildcashflow.com/2009/10/what-is-mcdonalds-target-marketmarketing-mix-strategies-pricingproductdistrubutionpromotion/#comment-12393 I'm not saying my information is 100% accurate, but I can help you figure this out based on my own assumptions. Mc Donald's target market is every segment of the demography! The segments of the demography are; family life-cycles,gender, age,Nationality, Income,Generation,Race etc. Like u stated, Marketing Mix are the 4p's: Product, Price,Place,Promotion 1.Mc Donald Product :value-priced , fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price) 3. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas (eg; retail areas,airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc.. 4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu eg; Happy Meal toys,Big Mac Hockey Contest,card games etc.. And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style.<br><b>References : </b><br>http://en.wikipedia.org/wiki/McDonald's_TV_campaigns_and_slogans http://www.answers.com/topic/mcdonald-s http://www.mcdonalds.com/corp/about/mcd_faq/marketing_and_advertising.html I’m not saying my information is 100% accurate, but I can help you figure this out based on my own assumptions.

Mc Donald’s target market is every segment of the demography!
The segments of the demography are; family life-cycles,gender, age,Nationality, Income,Generation,Race etc.

Like u stated, Marketing Mix are the 4p’s:
Product, Price,Place,Promotion

1.Mc Donald Product :value-priced , fast-serviced meal

2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price)

3. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas (eg; retail areas,airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc..

4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu eg; Happy Meal toys,Big Mac Hockey Contest,card games etc..
And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style.
References :
http://en.wikipedia.org/wiki/McDonald's_TV_campaigns_and_slogans

http://www.answers.com/topic/mcdonald-s

http://www.mcdonalds.com/corp/about/mcd_faq/marketing_and_advertising.html

]]> By: gary b http://wildcashflow.com/2009/10/what-is-mcdonalds-target-marketmarketing-mix-strategies-pricingproductdistrubutionpromotion/comment-page-1/#comment-12392 gary b Wed, 28 Oct 2009 15:08:59 +0000 http://wildcashflow.com/2009/10/what-is-mcdonalds-target-marketmarketing-mix-strategies-pricingproductdistrubutionpromotion/#comment-12392 Go out and look...They have it down solid....They're not the leader because they don't know what they are doing<br><b>References : </b><br> Go out and look…They have it down solid….They’re not the leader because they don’t know what they are doing
References :

]]>