Product Marketing vs. Product Promotion…what are the differences and similarities between them?

November 9, 2009 By 3 Comments


Marketing the set of a lot of elements such as, pricing, promotion, place, product, people, physical evidence and process. Those elements will be used to market the products based on the products strategy, targeting and positioning. Beside that, the product promotion is the how we promote the product itself in order to make the right marketing process.

Filed Under: Marketing & Advertising

Comments

  1. vitanimo says:
    November 9, 2009 at 8:21 pm

    promotion is just a subset of marketing. mktg involves branding, pricing, selection of sales channels, product positioning, promotions, etc.
    References :

  2. Bazli says:
    November 9, 2009 at 8:43 pm

    I think what vitanimo said is true
    References :

  3. Tata says:
    November 9, 2009 at 9:23 pm

    Marketing the set of a lot of elements such as, pricing, promotion, place, product, people, physical evidence and process. Those elements will be used to market the products based on the products strategy, targeting and positioning. Beside that, the product promotion is the how we promote the product itself in order to make the right marketing process.
    References :

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