Ever wonder why nobody clicks on your eBay Auction Ad? Maybe there is something wrong with your title.
When you put anything up for auction/sale on eBay, you are competing with about a million other people trying to get a buyer’s attention (and money). A great title can make, or break you.
What is it that You are Selling?
You have a product to sell. When writing an auction title, you want to be as specific as to what it is your selling.
For example, if you are selling Baby Clothes, you don’t want to just write “Baby Clothes” in the title. Instead, briefly describe the item in your title. “Baby Boy Clothes Size 6-12 Months Brand New”.
Think like a buyer.
When a bidder/buyer wants to look for an item on eBay, 9 out of 10 times they will do a search for that particular item. If you were looking for your item, then what exactly would you type into that box? If you think it’d help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?
You should be sure to write the item’s brand and specific model number in the title, as people will often search only for this information. Make sure that you also say exactly what the item is.
Think like a seller.
It wouldn’t hurt to keep an eye on a few power sellers and copy their technique and styles. They are obviously doing something right. If it works for them, it might work for you too.
Avoid Stupid eBay clichés.
Here are a few words you should never ever put in your title: L@@k, Nice, Wow, Rare, or Must See. Nobody searches for these words in the first place. Secondly, you are wasting valuable title real estate space.
Smart eBay Title Tricks
Use relevant keywords in to your title.
Mention the item’s condition and whether it’s new or old.
Mention the item’s special qualities, such as its style (for a handbag), model (for a camera), or edition (for a book).
Include brand names, if those names are important.
State the size of the item or other descriptive information, such as color or material content.
Writing good auction headlines is important if you want buyers to bid (and buy) your items. Most people only search eBay by an item’s title, not by it’s description. That means that they will click on your ad only if the title or headline interests them.
