Selling expensive items on eBay such as TV’s, computers, or jewelry is really no different than selling lower priced items. It all comes down to how you market the item.
The first thing you must do in order to sell expensive items on eBay is to determine what the actual market value is. Remember, eBay buyers are looking for a good deal, so you can’t set the price of a relatively in expensive item too high.
For example, don’t expect to sell a pair of socks for $50 (unless they’re made with gold thread). After that, research similar items from other auctions at eBay to see what price those items sold for.
Finally, determine what the minimum amount of money you are willing to sell the item for. This will be your reserve price.
Now you’re ready to set up your auction ad.
Many power sellers begin by setting their reserve price, and then setting their opening bid price lower than $50 – no matter how high their reserve price is.