Do you want to maximize your Adsense revenue? Wonder why your click through rating is so low?

Many web publishers often wonder where they should insert Adsense Ads to maximize their click through rate (CTR). To be honest, it all depends on the site and the content. For example, what kind of a website do you own? Where is your visitor’s attention focused?

I know it’s common these days, but you REALLY you don’t want the ads to get in the user’s way. For example, one of the most annoying places to put Adsense is right in the middle of your content It is common these days for webmasters to place adds in the middle of their content or the middle of a story.

But think about it this way, how many times have you been watching a great TV show and all of the sudden, during the best part of the show, they break to a commercial. If you have a DVR, you simply fast forward over the commercials to finish the show.

Now, imagine your readers. You’ve written a really fascinating article and placed an Adsense ad right in the middle of your content. The chances that your reader will just ’scroll’ over the ads to finish reading your content is high, isn’t it?

Google themselves have offered a few suggestions regarding maximum ad placement. The following heat map illustrates ideal placements of Adsense Ads on a sample layout. The colors fade from dark orange to light yellow (Strong Orange = Strongest Ad Performance and Light Yellow = Weak Ad performance).

Now, all other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map can be a useful guide to positioning your Adsense Ads, you should experiment. Look at your site through the eyes of a visitor.

If you want to optimize your Adsense Ads on your blog, you should read Improve Your Blog’s Adsense CTR

Don’t Get Caught With Google Adsense Click Fraud

It’s the same old story over and over again. A blog or website owner got their Google Adsense account terminated because of click fraud. How can you protect yourself against account termination?

What is Click Fraud?

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Don’t click on your ads The easiest way to prevent account termination due to click fraud is not to click on your Adsense ads - period. Many website owners claim that they click their ads because they are truly interested in the product or service advertised. Instead of clicking on the ad, type in the URL of the advertiser instead.

Don’t ask your visitors to click on your ads. Never ask your visitors or friends to click on your Adsense ads. For example, never put a ‘Please visit our sponsors’ or ‘Support this site by clicking on our ads’ note on your site.

Furthermore, do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

Read and re-read Google Adsense’s Terms of Service (TOS) - One of the biggest reasons why people get their Adsense account banned is not because they clicked on their own ads, but because they (knowingly or unknowingly) violated Google’s TOS. For example, they have more than 3 Adsense text ads on their website or they’ve placed the ads on a page lacking content.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Keep the lines of communication open - Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. If you feel that your website is being sabotaged by a disgruntled visitor who is clicking your ads, it might help to shoot an email to Google letting them know of your situation.

Majority of web hosts offering access logs. If you feel it is necessary send the data to Google. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

Pay-per-click mini sites are a hot new way of making money online. If you plan on making some money with your niche-content website, using Google Adsense is essential.

If you don’t already know, here’s how Adsense works. Google provides the publisher (you) a snippet of java script code to place anywhere on your website. Every time the page is accessed, the page is accessed, the java script pulls relevant ads from Google’s Adsense program.

The ads that are targeted to match your website content. In other words, the Ads will be related to the content that is on your web page. When a visitor clicks on an ad, the publisher (you) earns a portion of the money that the advertiser is paying Google for the click.

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