Cashing In with Google Adsense

• Author: Lilah
• Filed under: Affiliate Marketing
• Date: Jan 9,2008

No doubt about it, Google Adsense is a very hot topic on forums, newsgroups, and ezines. Does it seem as if others are making a killing with Adsense each month except you? With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

But how is it that some publishers are making $1000 paychecks each month, while you’re lucky to get $1 in clicks?

There is a simple formula to Google Adsense success.

Traffic + Content +Proper Ad Placement & Format= More Clicks & More Income $

1. Targeting high traffic is a very important factor in getting more clicks to your website. The more traffic, the more clicks….it’s really a numbers game.

Check on your stats. What are your daily impressions? What are your monthly impressions? Most importantly, what can you improve these numbers?

2. High Quality Content will help you improve your traffic stats. People surf the Internet to get free information. By providing quality content on your site, you are giving your visitors what they are looking for.

The key is to provide quality, targeted, and unique content. Never think that by copying and pasting articles from free article directories is enough to get by. Your best bet is to write your own articles or at least rewrite PLR articles.

3. Proper Ad Placement and Format can improve your click through rate. The biggest mistake I see with newbies is poor Google Adsense Ad placement and format.

Step back for a moment and look at your website through the eyes of your visitors.

Placing an ad unit after your first post will likely catch your readers’ eye. Google also suggests placing a Skyscraper (120×600) or vertical link unit on the right side of your blog. But remember, these are just suggestions. To

To increase the likelihood that your readers will see and click on your ads, blend your ad units into the background of your blog. Choose a bold color for the ad title to help draw attention to your ads, then make sure that the background and borders of your ads are the same color as the background of the area where the ad is placed.

There is one more thing to keep in mind with it comes to your Adsense income. Some keywords pay higher than others. For example, the keyword “cat toys” most likely pays a lot lower than the keyword “debt consolidation”.

What I’m trying to say here is that if you run a site based on low paying keywords, you won’t make a lot of Adsense revenue UNLESS you get A LOT of traffic.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

How Can I Increase My Website’s Adsense CTR?

• Author: Lilah
• Filed under: Making Money Online, Pay Per Click
• Date: Jan 3,2008

Do you want to maximize your Adsense revenue? Wonder why your click through rating is so low?

Many web publishers often wonder where they should insert Adsense Ads to maximize their click through rate (CTR). To be honest, it all depends on the site and the content. For example, what kind of a website do you own? Where is your visitor’s attention focused?

I know it’s common these days, but you REALLY you don’t want the ads to get in the user’s way. For example, one of the most annoying places to put Adsense is right in the middle of your content It is common these days for webmasters to place adds in the middle of their content or the middle of a story.

But think about it this way, how many times have you been watching a great TV show and all of the sudden, during the best part of the show, they break to a commercial. If you have a DVR, you simply fast forward over the commercials to finish the show.

Now, imagine your readers. You’ve written a really fascinating article and placed an Adsense ad right in the middle of your content. The chances that your reader will just ’scroll’ over the ads to finish reading your content is high, isn’t it?

Google themselves have offered a few suggestions regarding maximum ad placement. The following heat map illustrates ideal placements of Adsense Ads on a sample layout. The colors fade from dark orange to light yellow (Strong Orange = Strongest Ad Performance and Light Yellow = Weak Ad performance).

Now, all other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map can be a useful guide to positioning your Adsense Ads, you should experiment. Look at your site through the eyes of a visitor.

If you want to optimize your Adsense Ads on your blog, you should read Improve Your Blog’s Adsense CTR

Google Adsense Click Fraud – What You Should Know

• Author: Toni
• Filed under: Pay Per Click
• Date: Dec 10,2007

Don’t Get Caught With Google Adsense Click Fraud

It’s the same old story over and over again. A blog or website owner got their Google Adsense account terminated because of click fraud. How can you protect yourself against account termination?

What is Click Fraud?

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Don’t click on your ads The easiest way to prevent account termination due to click fraud is not to click on your Adsense ads – period. Many website owners claim that they click their ads because they are truly interested in the product or service advertised. Instead of clicking on the ad, type in the URL of the advertiser instead.

Don’t ask your visitors to click on your ads. Never ask your visitors or friends to click on your Adsense ads. For example, never put a ‘Please visit our sponsors’ or ‘Support this site by clicking on our ads’ note on your site.

Furthermore, do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

Read and re-read Google Adsense’s Terms of Service (TOS) – One of the biggest reasons why people get their Adsense account banned is not because they clicked on their own ads, but because they (knowingly or unknowingly) violated Google’s TOS. For example, they have more than 3 Adsense text ads on their website or they’ve placed the ads on a page lacking content.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Keep the lines of communication open – Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. If you feel that your website is being sabotaged by a disgruntled visitor who is clicking your ads, it might help to shoot an email to Google letting them know of your situation.

Majority of web hosts offering access logs. If you feel it is necessary send the data to Google. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.