How Can I Increase My Website’s Adsense CTR?
- Filed under: Making Money Online, Pay Per Click
- Date: Jan 3,2008
Do you want to maximize your Adsense revenue? Wonder why your click through rating is so low?
Many web publishers often wonder where they should insert Adsense Ads to maximize their click through rate (CTR). To be honest, it all depends on the site and the content. For example, what kind of a website do you own? Where is your visitor’s attention focused?
I know it’s common these days, but you REALLY you don’t want the ads to get in the user’s way. For example, one of the most annoying places to put Adsense is right in the middle of your content It is common these days for webmasters to place adds in the middle of their content or the middle of a story.
But think about it this way, how many times have you been watching a great TV show and all of the sudden, during the best part of the show, they break to a commercial. If you have a DVR, you simply fast forward over the commercials to finish the show.
Now, imagine your readers. You’ve written a really fascinating article and placed an Adsense ad right in the middle of your content. The chances that your reader will just ’scroll’ over the ads to finish reading your content is high, isn’t it?
Google themselves have offered a few suggestions regarding maximum ad placement. The following heat map illustrates ideal placements of Adsense Ads on a sample layout. The colors fade from dark orange to light yellow (Strong Orange = Strongest Ad Performance and Light Yellow = Weak Ad performance).
Now, all other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this heat map can be a useful guide to positioning your Adsense Ads, you should experiment. Look at your site through the eyes of a visitor.
If you want to optimize your Adsense Ads on your blog, you should read Improve Your Blog’s Adsense CTR
The first thing you must do in order to sell expensive items on eBay is to determine what the actual market value is. Remember, eBay buyers are looking for a good deal, so you can’t set the price of a relatively in expensive item too high.
If you don’t already know, here’s how Adsense works. Google provides the publisher (you) a snippet of java script code to place anywhere on your website. Every time the page is accessed, the page is accessed, the java script pulls relevant ads from Google’s Adsense program.