You want to make more online sales or boost affiliate commission. You’re getting a descent amount of traffic to your website, but your conversion rates aren’t something to write home about. Wouldn’t it be great to tweak your web site and sales copy wording to convert surfers into buyers?

When it comes to selling, how you say something is just as important as what you say. Words have an incredibly powerful way of compelling people to think, decide, and take action. Words have the power to make or break the sale.

Getting Their Attention: The first thing your sales copy or website has to do is grab your visitor’s attention. After all, if can’t get your audience’s attention, anything else that follows is useless. There are many ways of getting a customer’s attention, but the general rules are to keep it short, be specific, use language that generates interest, and keep focused on the benefits to the customer.

Yale University researchers have identified the 12 most powerful words in the English language. They are proven to attract attention and stir emotion within their readers language.

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Here are a few examples of great attention grabbers that will draw your readers in :

• ‘Make More Money with this New Proven System’
• ‘New Diet Plan that Gets You Results – Guaranteed!’
• ‘Discover an Easy Method To Get More Traffic!’

How To: Sales copies beginning with ‘how to’ are very successful. After all, isn’t the Internet is also know as the ‘Information Super Highway’? A headline beginning with ‘how to’ grabs your visitor’s attention with a desire to learn more.

• ‘How to Double Your Sales Commissions’
• ‘How to Save Money at the Grocery Store’
• ‘Discover How to Increase Your Adsense CTR’

Ask Questions: Questions are very effective attention grabbers. Anytime a question is asked, the reader answers the question in his or her mind. If the question is specific to the readers needs and desires, they will read on.

• ‘Tired of the Working a 9 to 5 Job?’
• ‘Want to Start Your Own Business?’
• ‘Looking to Lose a Few Pounds and Inches?”

Combining All Three Approaches – Now that You have a basic idea on grabbing your reader’s attention, feel free to play around with a combination of different techniques. For example:

‘Tired of the Working a 9 to 5 Job?’ Learn How to Double Your Sales Commissions and Make More Money with this New Proven System’

How does article marketing work?

Suppose you own a web store on exercise attire. You write a nice article on types of workout shoes and submit your articles to 100-20 article directories. In the article by-line, you add your website’s link or link to a specific product page.

In a matter of days, after your article is accepted and published by the article directories, thousands of websites who pick up articles from these directories publish your article on their web page.

A week or two later, major search engines pick up you article and see hundreds of new links back to your site, contributing to your page rank. After several article submissions, you notice an improvement in your search engine rankings at the next algorithm update. As a result, website traffic increases.

Don’t Just Link to your Home Page.
To get the most of out of your articles, link to a few inner pages that are relevant to your article topic, instead of just putting links to your main site page. This will help you link popularity of your entire site.

Remember: Articles Can Promote Various Things.
Use different articles for different purposes. For example, you could have one article promoting your web site, another promoting workout shoes, or another article linking to your affiliate program’s newsletter signup page.

The best way to submit your Articles.
There are many ways to submit your articles. But the best way is to use Article Submitter, a free to download article submitter software that can submit to 668 different directories. Below is a simple snap shot of this easy to use software.

With Article Submitter you can

• Quickly publish your articles to hundreds of websites!
• Increase your Google rankings by getting quality, 1-way links!
• Submit an unlimited number of Articles!

By using Article Submitter, you get inbound links to your website from established, high ranking article directories. And since the major search engines visit these directories frequently to index fresh new content, your website gets listed much faster.

Also, other marketers may decide to use your article. As long as your tag line, bio, or resource box is left intact, then you will get hundreds of potential Internet users aware of your website!

Best of all, Article Submitter is free to download!