What do you do now? How can you get consistent, real, and natural traffic to your website without shelling out a small fortune?

Publishing your Web site on the Internet is not enough to generate the attention it deserves. But you don’t have to spend thousands of dollars on advertising to get a descent flow of traffic. However, website/web page optimization is a fundamental traffic building strategy you must implement if you want to see more hits to your site.

Most of the time, web surfers use major search engines such as Google or Yahoo to find information. As a result, you have to design your web pages with search engines in mind. Your keywords, title, and context play a vital role in your web site’s rank.

For example, let’s pretend that you have a web page article about affiliate marketing. If your site doesn’t rank in the first or second page or results when doing a keyword search, your target audience won’t find you.

Keyword Optimization
The most important step towards optimizing your pages for the search engines and improving your listing is selecting keywords and/or keyword phrases that best define your web page content.

A keyword is a word that best describes your web page whereas a keyword phrase is two or more words that best describe your web page.

When selecting avoid using general one-word keywords, as you definitely won’t rank high in the Search Engines. The more specific the keyword and keyword phrase the better. For example, if you’ve written an article on affiliate marketing, a poor keyword choice would be ‘affiliate’ or ‘marketing’. A better keyword phrase would be ‘affiliate marketing’ or ‘affiliate marketing methods’.

Put yourself in your visitors’ shoes and imagine what words they will type into a Search Engine to find your site. If you are having a hard time thinking of keywords to choose, try using Overture. Overture provides a wonderful service that enables you to research popular keyword and keyword phrases you can use.

Website Speed
Thanks to high speed cable services, websites takes a fraction of a second to load up. However, according to ARS Techa, 22% of Americans still use a 56K modem for web activities.

While you want your website to be visually appealing, you don’t want to bog it down with useless graphics and junk. After all, if your website takes more than 20 seconds to load up, your visitors will not stay.

How long does it take for your web pages to load up? You can check using this tool.

If your web page takes a little to long to load up, consider using less graphics or scripts. Also, if you haven’t already done so, consider converting your web page from a table based layout to a CSS design. CSS can reduce your web site code size by half. This can increase your website’s download speed and improve your traffic stats.

CSS is very easy to learn. For free CSS tutorials try Tizag, W3Schools, or W3.org.

‘Bad’vertising
Monetizing your website is understandable. However, if you’re going to place ads on your web page, don’t drive your visitors away with too many distruptive ads. Re consider annoying pop up ads and limit banners to 1 or 2. Displaying too many ads can ruin your website’s image. Your visitors are unlikely to return if your website’s polluted with too many banner ads.

Because of Google’s TOS, many publishers have found themselves banned from the Adsense program without any explanation. But that doesn’t mean that there aren’t any other alternatives to Adsense.

Here are 3 popular programs that can help you put money in the bank.

* Adbrite

Many publishers find AdBrite to be a favorite Google Adsense alternative. AdBrite is not a typical network like Adsense where it just serves ads that are targeted towards your site.

AdBrite is an advertising service that enables advertisers to purchase ads directly on your website. You can approve or reject ads, sell directly to your users, and customize ads for seamless integration into your site’s design. All you need to do is place a small snippet of HTML code on your site.

With AdBrite, you can sell text ads, banner ads, active interstitials, inVideo, and inline Ads. AdBrite allows you to monetize your site with complete control over your pricing. AdBrite takes a small percentage (30%) of the ad revenue to cover the costs of serving, scheduling, billing, customer service and sales.

Unlike Adsense, AdBrite is a pay per impressions, or CPM ad network. In other words, advertisers pay you per ‘X’ impressions, while Adsense pay’s you for every ‘X’ clicks

* Adtoll
Similar to AdBrite, Adtoll allows webmasters to sell ads on their websites. AdToll is a new advertising system launched in June 2007.

Unlike other networks that take 50% or more of the publisher’s advertising revenue, AdToll is dedicated to making sure that publishers are fairly compensated for the income their website earns. AdToll pays 75% commission on all ads sold on your site. For example if you sell an ad for $100, you will earn $75.

AdToll’s minimum payout is $20 payable via check, wire, or PayPal. Your site must contain enough content to make the site useful. Additionally, your website must be hosted on your own domain. Free or shared domains are not accepted. Sites offering or promoting “get paid to read” or “get paid to click” programs, pyramid schemes or similar programs are also not accepted.

Unfortunately, since AdToll is brand new, they do not have a large advertise base yet which is important since part of how sites find advertisers is through their open marketplace where their site is listed. However, that should change over time.

* Bidvertiser
Bidvertiser is one of the best alternatives to Google Adsense you will find on the Internet and is real nice opportunity for you to make money online.

Bidvertiser is a free pay per click advertising network, serving text-ads on thousands of sites. Like Adsense, BidVertiser pays you for valid clicks on ads on your site. You simply paste an HTML code into your web pages and the ads start appearing.

All the Bidvertiser ads that you display on your site are pay-per-click ads. This means that you get paid for every legitimate click on an ad. The amount that you get paid is determined by how much advertisers have bid for your advertising space. Payments are sent via check or PayPal on a monthly basis within 30 days after the end of each calendar month.

While there are similarities between Bidvertiser and Adsense, there are distinct differences that makes this program so appealing for website owners. First, with other programs like Adsense, targeted ads are based on keywords. This gives you no control over the ads that will be displayed on your site. Secondly, the price-per-click is always determined by the keywords, not by the quality of your website. That means that a high-quality site gets the same price-per-click as other low-quality site gets.

However, with Bidvertiser advertisers bid against each other directly on your ad space, you have full control over the ads displayed on your site. The price-per-click you get is based on the quality and popularity of your website. The more popular and appealing your site is, the higher price-per-click you will get.

Creating an affiliate program for your business is one of the most effective ways of marketing your product. It’s a simple concept. You basically pay affiliate marketers a commission anytime they sell your product. You’re probably thinking to yourself, ‘Why would I want to split my profits up with anybody?’ The answer is simple: You are participating in a form of advertising that is guaranteed to succeed.

First of all, if you offer a fair affiliate program then hundreds of affiliate marketers will line up to promote and market your product for you. Imagine hundreds of affiliates linking to your product, setting up pay per click campaigns, and using other methods to promote your product.

How much do you think it would cost to do that all yourself? The best part is that you only pay an affiliate marketer AFTER he or she has made a sale, so you’re guaranteed a sale before you pay a dime. Pretty sweet, isn’t it?

If you want your products to fly off the shelves then you should consider setting up a tantalizing incentive program. Here are some ideas that will get affiliate marketers flocking to sell for you.

First, you want to make sure that you are going to pay your affiliates well for their time and effort. Be fair and generous. If that’s hard for you to accept, just think that you’ll be making 50% of a sale off of the hard work and effort from your affiliate. You will not get the best and brightest super affiliate to work for you if you pay them nickel and dimes.

Second, provide your affiliates with a set of promotional tools to work with such as banner ads, sales letters, and sample classified ads. Once again, the benefit of this is that you will have hundreds of affiliates displaying your advertising on their web page or blogs. If an affiliate has to spend an enormous amount of time on advertising material for your product, he or she will walk away from you.

Third, offer outstanding support. Provide an email or messaging number for your affiliates to reach you incase they have a question about your product or program. In fact, it wouldn’t hurt to email newsletters to your affiliates just to keep in touch. An easy way to lose your affiliates is to ignore them, so make sure you keep the lines of communication open.

Last, it wouldn’t hurt to look around and check out your competitor’s affiliate program and then match or exceed theirs. Remember, you want the best and brightest working hard to promote your product, not your competitors.

If you keep all of these tips in mind, you will gain a giant workforce fighting to sell or promote your product. You will be rewarded with the hand off, residual money making benefit of affiliate marketing.

What makes Site Build It so popular with newbies that want to get started building their online business? First, SBI eliminates a lot of the website building and internet marketing confusion. Site Build It is the only web product that combines web hosting, building, optimizing, and marketing. In addition, Site Build It also has built-in website design & builder. But that’s not all, SBI features an integrated keyword research tool to find the most profitable keywords in a particular niche and handles the technical aspect of traffic building by optimizing and submitting web pages to all major search engines.

SBI also gives newbies excellent step-by-step guidance to create effective content, which can transform to online income. The basic idea behind the SBI philosophy is that websites must provide relevant content to ‘pre-sell’ a targeted market. That is because a ‘pre-sold’ market is more likely to become ‘buying market’, increasing a website’s profitability. This builds income through content and creates a leveraged, automated, residual online income stream. Once webmasters obtain pre-sold traffic, then they are able to blend monetization options to build a thriving, diversified business. Some webmasters use the SBI method to sell their own goods and services. Others make money promoting affiliate programs and pay per click advertising. The secret to building a thriving diversified business is in obtaining pre-sold traffic through content.

Undoubtedly, Site Build it is a better alternative than hiring an expensive website designer. With Site Build It, a webmaster get everything they need to build their business. It is an all in one solution to starting, building, marketing and growing an income producing website as well as providing a plan for success.

Resources:

• Free Webmaster Business Course
• Site Build It Video Tour